Ecommerce PDP Improvements
Enhancing Product Pages That Inspire Confidence to Buy
Ecommerce PDP Improvements
Enhancing Product Pages That Inspire Confidence to Buy
ECOMMERCE UX IMPROVEMENtS
Turning a 5-Step Checkout Into a 1-Step Conversion Engine
Product management & UX Research
Reducing Early Funnel Drop-off to Increase Redemption & GMV
Product management & UXR
Reducing Early Funnel Drop-off to Increase Redemption & GMV
UX/UI DESIGN
AI Journaling Analytics: Explore Emotions, Identify Patterns, and Track Aspirations
My favorite tools
Figma
Design & Prototyping
Adobe Creative Cloud
Photoshop, Illustrator, InDesign
Adobe Creative Cloud
Photoshop, Illustrator, InDesign
Meta Business Manager
Paid Ads & Analytics
Meta Business Manager
Paid Ads & Analytics
Google Analytics
Performance
Google Analytics
Performance
Looker
Data Analytics
Looker
Data Analytics
Notion
Productivity & Collaboration
Notion
Productivity & Collaboration
My process
Market & User Research
Turning data and competitive analysis into clear insights
Market & User Research
Turning data and competitive analysis into clear insights
UX Design
Translating research into prototypes
Testing & Optimization
A/B tests, funnel analysis, creative iteration
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
Testing & Optimization
A/B tests, funnel analysis, creative iteration
Work Experience 𖡎
Hellenica Cosmetics
Ecommerce Growth Lead
September 2025 - Now
efood (Delivery Hero)
UX Research Contractor
June 2025 - Aug 2025
Endeavor Miami
Communications & Design Strategy Associate
October 2023 - March 2025
M BOOTH
Graphic Designer
June 2022 - July 2023
Lorvenn Hair Professionals
Creative Direction & Marketing Associate
June 2020 - November 2021
Hellenica Cosmetics
Ecommerce Growth Lead
September 2025 - Now
efood (Delivery Hero)
UX Research Contractor
June 2025 - Aug 2025
Endeavor Miami
Communications & Design Strategy Associate
October 2023 - March 2025
M BOOTH
Graphic Designer
June 2022 - July 2023
Lorvenn Hair Professionals
Creative Direction & Marketing Associate
June 2020 - November 2021
Work Experience
Testimonials 𓂀
Irma consistently takes initiative with a positive attitude, solving problems from various angles while maintaining quality. Her strong interpersonal skills and professionalism ensure every project is completed excellently and with high engagement.
-Ale O'Farrell, Marketing & Communications Manager, Endeavor Miami
Irma was extremely proactive in finding the root of our problem. She asked the right questions to better understand our needs and executed a solution beyond our wildest expectations.
-Eric Marroquin, Program Director, Educación For All
Irma is an empathetic, talented, and committed collaborator. At M Booth, her work and support played an important role in the successful completion of many projects. She is dedicated and a total team player, always tackling projects with a smile.
-Paul Caicedo, Senior Designer, Global Design, PepsiCo
Irma transformed our website, ensuring our customers received the value they sought. Her creative and functional suggestions have increased the leads we receive daily. She is professional, decisive, and knowledgeable in customer experience.
-Roberto Brik, Founder & CFO, CIMA GROUP
Testimonials ✦
Irma consistently takes initiative with a positive attitude, solving problems from various angles while maintaining quality. Her strong interpersonal skills and professionalism ensure every project is completed excellently and with high engagement.
-Ale O'Farrell, Marketing & Communications Manager, Endeavor Miami
Irma was extremely proactive in finding the root of our problem. She asked the right questions to better understand our needs and executed a solution beyond our wildest expectations.
-Eric Marroquin, Program Director, Educación For All
Irma is an empathetic, talented, and committed collaborator. At M Booth, her work and support played an important role in the successful completion of many projects. She is charming, dedicated, and a total team player, always tackling projects with a smile.
-Paul Caicedo, Senior Designer, Global Design, PepsiCo
Irma transformed our website, ensuring our customers received the value they sought. Her creative and functional suggestions have increased the leads we receive daily. She is professional, decisive, and knowledgeable in customer experience.
-Roberto Brik, Founder & CFO, CIMA GROUP